Behind the Design: Air Jordan 12 'Taxi' (2025)

Few sneakers command respect across generations like the Air Jordan 12 'Taxi.' Originally released in 1996, this iconic colorway has become synonymous with Michael Jordan’s unstoppable dominance during his championship years. Now returning for Holiday 2025, the 'Taxi' reintroduces its unmistakable white-and-black palette with elevated materials and precise craftsmanship, maintaining the same design that made it a favorite among fans and collectors. Whether you remember MJ’s clutch performances in the ‘90s or are discovering the silhouette for the first time, this retro reaffirms why the Air Jordan 12 remains one of the most powerful statements in sneaker history.

Air Jordan 12 History

The Air Jordan 12 debuted in the 1996–97 NBA season, designed by Tinker Hatfield to embody luxury, strength, and resilience. Drawing inspiration from rising sun rays and Japan’s national flag—the Nisshōki—the AJ12 introduced a clean, elegant shape that symbolized both performance and prestige. It was also the first Air Jordan to feature Zoom Air cushioning, enhancing comfort while maintaining court-ready responsiveness.

The 'Taxi' colorway quickly rose to prominence as one of the earliest and most recognizable renditions. MJ wore versions of the Air Jordan 12 en route to his fifth NBA championship, including his legendary Flu Game performance, a moment that cemented the model’s legacy. Over time, the 'Taxi' became a collector essential, beloved for its sophisticated contrast of black and white and its subtle gold eyelets that nod to luxury without excess. This 2025 release continues that tradition, blending nostalgia with refinement. 

Behind the Design 

The 2025 Air Jordan 12 'Taxi' stays true to the DNA that made the original so timeless, while incorporating modern craftsmanship to elevate every detail. The upper features premium tumbled white leather, arranged in signature stitched panels that fan outward like sunbeams—a nod to the shoe’s Japanese inspiration. The forefoot overlay, constructed in rich black pebbled leather, creates a sleek, two-tone finish that feels both powerful and elegant.

Metallic Taxi gold eyelets punctuate the upper, providing subtle luxury against the minimalist palette. The tongue and heel both carry the unmistakable Jumpman and “TWO 3” text, maintaining the balance of performance and symbolism that defines the AJ12 line. Underfoot, the black midsole with visible carbon fiber shank delivers stability and support. A clean black outsole completes the design, accented by black herringbone traction pods and the signature carbon fiber arch plate that peeks through underneath—a subtle reminder of the shoe’s technical innovation. On the heel tab, the classic “JORDAN / QUALITY INSPIRED BY THE GREATEST PLAYER EVER” badge adds the finishing touch, reminding wearers of the lineage they’re stepping into.

Like its namesake, the 'Taxi' gets its nickname from the striking black and yellow touches, reminiscent of New York City’s cabs. But make no mistake—this is no ordinary ride. Every line, stitch, and panel evokes motion, discipline, and purpose.

The Air Jordan 12 'Taxi' isn’t just a throwback—it’s a reminder of MJ’s enduring legacy and the artistry that defines Jordan Brand. With its immaculate color blocking, premium materials, and championship pedigree, the 'Taxi' continues to represent excellence in motion. It’s a shoe built for those who move with intent, who value precision over flash, and who understand that simplicity can be the boldest statement of all. Nearly thirty years after its debut, the 'Taxi' still commands attention with quiet authority. It’s timeless, confident, and steeped in heritage—a perfect reflection of Michael Jordan’s lasting impact on both basketball and culture.